The 8 Market Pillars 

When we were in school we were taught the 4 P's of Marketing: Price, Product, Promotion, & Place. And while these principles are important, there is a foundation layer we often fail to address. The (P)rice of our (P)roducts is driven by the Market. How we (P)romote & (P)lace our products depends on our competitive advantage. Without understanding the very basic fundamentals of markets and competitive advantage, we will never fully understand the four P's.

The 8 Market Pillars

1. ​What is the problem
2. What is your solution to the problem
3. How many have the problem
4. What are they willing to pay to have the problem solved
5. Who else solves the problem
6. How do you solve it
7. What is the difference
8. Why does this matter