When we were in school we were taught the 4 P's of Marketing: Price, Product, Promotion, & Place. And while these principles are important, there is a foundation layer we often fail to address. The (P)rice of our (P)roducts is driven by the Market. How we (P)romote & (P)lace our products depends on our competitive advantage. Without understanding the very basic fundamentals of markets and competitive advantage, we will never fully understand the four P's.
The 8 Market Pillars
What is the problem
What is your solution to the problem
How many have the problem
What are they willing to pay to have the problem solved