This will be a much larger post in the future, but so important that it's a must for my #30daystill30. LinkedIn is quite possibly the most powerful tool on the web to date. Social selling is real. If you're not actively following your prospects on Twitter and LinkedIn you are behind. Company info is easily available on Twitter and personal info on LinkedIn. Social selling is a must in today's complex world, and as sales execs we need every advantage we can leverage.